If your goal is to drive traffic to your site, you need to provide a URL for people to enter. Use Short URLs or Promo Codes on All Direct Mail Use these postcard examples to help you customize your campaign. It’s a free, drag-and-drop graphic design tool that offers hundreds of postcard templates to easily design your own postcard. To easily design your own postcard without any graphic design skills, use Canva. A standard postcard is usually 4” x 6” and oversized postcards usually run 6” x 11”-the difference in size might make someone notice. To make sure your marketing materials stand out among the others, try using oversized mailers. If you’re online, include a short URL made specifically for the campaign so you can track the response rate.Īlthough your customers’ email inboxes have far more clutter than their physical mailboxes, we’re all still getting a lot of mail every day. If you have a brick-and-mortar shop, list your address (maybe a small map to show your location) and phone number, at a minimum. One of the easiest direct mail marketing ideas is to send a simple postcard with bold colors, clean design, and a clear call to action. To help you draw inspiration, we found the 20 best direct mail marketing ideas for your next campaign: 1. And in addition to attracting new customers, a good direct mail campaign can also help with customer retention and acquisition. In fact, some direct mail ideas are arguably more effective at connecting with new audiences and existing customers alike. To best utilise the catalogue, you should enthral your readers with your best products and promotions on the front cover and then subtly lure them into your new and exclusive offers as you flip through the pages.Īssuring endless opportunities for both you and your customers, Cavalier Mailing is a first-class mailing house that can help you to deliver a specifically designed direct mail strategy.As much as direct mail marketing gets overshadowed by digital marketing channels, it remains an effective and low-cost way to reach customers. CataloguesĬatalogues are your best option for showcasing your company’s wide array of products. They are also the perfect outlet for providing an exclusive and concise overview of your company. Dimensional MailersĪn upgraded version of brochures and leaflets, dimensional mailers are up-scaled for high-level business-to-business contacts and other similar purposes. Remember that your prospects may not need your products or services at the time you mailed them but they might in the near future – you will not always get an immediate response. Mailing lists are one of the best ways that organisations can determine the success of a direct mailing campaign.
#Direct mail examples professional#
This is the option to go for if you are aiming to look sophisticated and important: lead letters can be highly personalised for professional clients. Design and polish these letters professionally to reach highly targeted customers and current customers who have meticulous tastes. Lead LettersĪ traditional form of direct mail, lead letters are a more confidential approach to forms and requirements. Marketers usually add colour and fancy designs to make them more appealing and attractive and you can also leave some space to display pictures and product information – highlight your company’s image. Typically in the form of brochures and leaflets, self-mailers are the best option if you want to introduce products to new customers. However, the bigger the size, the pricier they are to mail. Aside from being economical, postcards are proven to effectively generate leads.Ĭoming in different sizes, oversized examples create a stronger visual impact. Postcards are one of the clearest and most effective messaging tools you can use for a variety of products and services. Take a look at our list of useful direct mail pieces and their benefits: Postcards You too can be successful in your direct mail strategies. Businesses who tailor their direct mail campaigns specifically for each purpose, addressing it to a relevant target audience, will save money on mailing costs and guarantee favourable returns.
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